My name is Mauro Barra, a strategic-thinking and passionate marketing leader with over 16 years of progressive experience in marketing across diverse industries, and a proven analytical, technical and creative acuity. My journey in marketing has been shaped by a rich tapestry of experiences, marked by versatility and innovation. I have successfully led and managed multi-channel integrated strategies and initiatives, leveraging my expertise in marketing technology, data analytics, and, more recently, AI and automation, to drive performance and growth. Are you looking for your next growth marketing leader?
Successful leader with over 16 years of experience in multichannel & omnichannel marketing, across both B2B & B2C sectors, developing impactful strategies and campaigns as a revenue driver, using both traditional & digital channels.
A data-driven decision-maker with strong analytical skills and a balanced approach to right and left-brain thinking, leveraging martech and data analytics to effectively track, manage, and evaluate data, fine-tuning strategies to achieve campaign goals.
A curious, agile learner, and an AI & automation enthusiast with demonstrated creative and innovative thinking, driving ideas to market through experimentation, measurement, and learning. Skilled in graphic design, video editing, and GenAI tools.
Background in Computer Science with 15 years of experience in the telecom industry, combining tech-savviness and a continuous learning approach, with skills in web development and a solid track record in managing complex projects.
2021-2024
2019-2021
2013-2015
2011-2012
I had the great pleasure of collaborating with Mauro as I was working at the agency managing their digital platform. I highly recommend him for his exceptional skills and dedication. Mauro played a pivotal role in leading the transition to Google Analytics 4 (GA4) and crafting a new analytics and performance strategy for the revamped digital platform. His efforts set the foundations for the success of future digital initiatives. Mauro demonstrates a remarkable commitment to detail and a genuine passion for data and performance. As a highly skilled professional, he is a pleasure to work with — approachable, collaborative, and dedicated. Mauro will undoubtedly be a valuable asset to any project fortunate enough to have him on board!
I had the great pleasure of collaborating with Mauro as I was working at the agency managing their digital platform. I highly recommend him for his exceptional skills and dedication. Mauro played a pivotal role in leading the transition to Google Analytics 4 (GA4) and crafting a new analytics and performance strategy for the revamped digital platform. His efforts set the foundations for the success of future digital initiatives.
Mauro demonstrates a remarkable commitment to detail and a genuine passion for data and performance. As a highly skilled professional, he is a pleasure to work with — approachable, collaborative, and dedicated. Mauro will undoubtedly be a valuable asset to any project fortunate enough to have him on board!
His expertise is truly impressive, combining a deep understanding of data-driven marketing strategies with a commitment to safeguarding consumer privacy. Mauro consistently leverages innovative tools and technologies, delivering insightful data-driven insights that drive successful marketing campaigns, all while engaging the privacy and compliance team to ensure strict compliance with privacy and consumer regulations and best practices. Mauro is an invaluable asset to any organization looking to excel in the digital age.
His expertise is truly impressive, combining a deep understanding of data-driven marketing strategies with a commitment to safeguarding consumer privacy. Mauro consistently leverages innovative tools and technologies, delivering insightful data-driven insights that drive successful marketing campaigns, all while engaging the privacy and compliance team to ensure strict compliance with privacy and consumer regulations and best practices. Mauro is an invaluable asset to any organization looking to excel in the digital age.
I never knew the depth of data and all we can do with it until Mauro came into my professional life! He introduced me to a world of marketing opportunities.Diligent and rigorous, he knows how to use complex data to simplify interpretation according to his audience's level of understanding. No stone is left unturned; everything is always calculated and tracked with Mauro. He has been a key player in executing campaigns and measuring their success in order to make adjustments. I would recommend Mauro's expertise to any marketing manager!
I never knew the depth of data and all we can do with it until Mauro came into my professional life! He introduced me to a world of marketing opportunities.Diligent and rigorous, he knows how to use complex data to simplify interpretation according to his audience's level of understanding. No stone is left unturned; everything is always calculated and tracked with Mauro. He has been a key player in executing campaigns and measuring their success in order to make adjustments. I would recommend Mauro's expertise to any marketing manager!
Mauro collaborated with my teams and with me personally on several high value projects including strategic and budget related mandates. Mauro is a very talented and intelligent strategic thinker with some of the most exceptional analytical abilities I have seen. With a background in marketing and e-commerce, Mauro is also financially very literate and masters many technology applications including advanced model building. These skills enable Mauro to rapidly solve complex problems and build working models (that work properly) and databases that enable real value creation. Mauro would be the first people I would hire whenever I was looking to put together an elite team of strategic and analytical thinkers. Moreover, Mauro has highly developed people skills making him a very valuable person to any organization.
Mauro collaborated with my teams and with me personally on several high value projects including strategic and budget related mandates. Mauro is a very talented and intelligent strategic thinker with some of the most exceptional analytical abilities I have seen. With a background in marketing and e-commerce, Mauro is also financially very literate and masters many technology applications including advanced model building. These skills enable Mauro to rapidly solve complex problems and build working models (that work properly) and databases that enable real value creation. Mauro would be the first people I would hire whenever I was looking to put together an elite team of strategic and analytical thinkers. Moreover, Mauro has highly developed people skills making him a very valuable person to any organization.
One of the many reasons it was a pleasure to work with Mauro Barra is his impressive attention to detail and high level of organization. Mauro had a vast amount of responsibilities in his role, but he could pull up a spreadsheet at anytime that showed he had it all mapped out. He always knew where he was, what was needed next, and the needs of the market segments he supported. If I needed his assistance he always came through on the timeline needed. A great teammate to have "in the trenches" with you.
One of the many reasons it was a pleasure to work with Mauro Barra is his impressive attention to detail and high level of organization. Mauro had a vast amount of responsibilities in his role, but he could pull up a spreadsheet at anytime that showed he had it all mapped out. He always knew where he was, what was needed next, and the needs of the market segments he supported. If I needed his assistance he always came through on the timeline needed. A great teammate to have "in the trenches" with you.
Mauro is a conscientious, dedicated team player, with a gift for finding a Communications solution in an ambiguous environment. He brings a creative approach to getting news and information out to our key audiences on highly technical stories. Mauro would be an asset to any team he joins.
Mauro is a conscientious, dedicated team player, with a gift for finding a Communications solution in an ambiguous environment. He brings a creative approach to getting news and information out to our key audiences on highly technical stories. Mauro would be an asset to any team he joins.
Mauro is one of the most passionate colleagues I have had the pleasure to work with. His dedication to being organized, prepared, accurate and near perfection are only some elements that make him so good at what he does. Mauro also has a great sense of teamwork, engagement and recognition. He cares about his colleagues, works extremely hard to connect, include and consult others. He breaks silos which allow the company to grow. Mauro manages to push boundaries because he dares to think outside the box and propose different initiatives. He is and always will be a huge asset to any team he works with!
Mauro is one of the most passionate colleagues I have had the pleasure to work with. His dedication to being organized, prepared, accurate and near perfection are only some elements that make him so good at what he does. Mauro also has a great sense of teamwork, engagement and recognition. He cares about his colleagues, works extremely hard to connect, include and consult others. He breaks silos which allow the company to grow.
Mauro manages to push boundaries because he dares to think outside the box and propose different initiatives.
He is and always will be a huge asset to any team he works with!
Mauro was a fantastic colleague while working on P&WC Customer Portal, who became a friend. He is very knowledgeable and has very strong skills in terms of digital marketing and business development. I observed that Mauro is the kind of person that is at the same time a very good team player, and also someone who can work and loves to work on his own things. A very great asset for any team!
Mauro was a fantastic colleague while working on P&WC Customer Portal, who became a friend. He is very knowledgeable and has very strong skills in terms of digital marketing and business development. I observed that Mauro is the kind of person that is at the same time a very good team player, and also someone who can work and loves to work on his own things. A very great asset for any team!
I had the pleasure to work with Mauro on numerous occasions to help us out on our web and social media projects. He is very quick at understanding the needs, goes beyond the asks always, very meticulous and always brings out new ideas given his deep knowledge. He is a real pleasure to work with and I have always been able to rely on him without an ounce of a doubt. I would recommend Mauro for any role or project that involves web, social media and technical knowledge.
I had the pleasure to work with Mauro on numerous occasions to help us out on our web and social media projects. He is very quick at understanding the needs, goes beyond the asks always, very meticulous and always brings out new ideas given his deep knowledge. He is a real pleasure to work with and I have always been able to rely on him without an ounce of a doubt. I would recommend Mauro for any role or project that involves web, social media and technical knowledge.
J’ai eu la chance de travailler avec Mauro sur un projet de développement de site web. Mauro est enthousiaste et très motivé. Ce que j’ai le plus apprécié a néanmoins été son habilité à écouter les autres et à trouver la solution technologique pour intégrer ces commentaires au projet commun.
J’ai eu la chance de travailler avec Mauro sur un projet de développement de site web. Mauro est enthousiaste et très motivé. Ce que j’ai le plus apprécié a néanmoins été son habilité à écouter les autres et à trouver la solution technologique pour intégrer ces commentaires au projet commun.
I worked with Mauro for the past two years, during which I witnessed his passion for innovation and doing things well. He learns extremely quickly from any area and is completely results-oriented, engaging as far as it takes to achieve them.
I worked with Mauro for the past two years, during which I witnessed his passion for innovation and doing things well. He learns extremely quickly from any area and is completely results-oriented, engaging as far as it takes to achieve them.
Passionate worker and critical thinker is definitely the phrase that comes to my mind when I think of Mauro. I've had the pleasure of working with Mauro at Movistar for more than 3 years. Mauro easily gets involved in the business issues, mastering how to come up with new and original ideas and put them into play making sure the figures all hold together. As a team member, Mauro earns my highest recommendation.
Passionate worker and critical thinker is definitely the phrase that comes to my mind when I think of Mauro. I've had the pleasure of working with Mauro at Movistar for more than 3 years. Mauro easily gets involved in the business issues, mastering how to come up with new and original ideas and put them into play making sure the figures all hold together. As a team member, Mauro earns my highest recommendation.
Mauro is an excellent professional, with an all-around knowledge of the Telecommunications and IT industries, enriched by a solid experience in the technical, marketing and customer service areas. I worked with Mauro during the implementation of innovative telecom services that required out-the-box thinking in order to create successful Business Cases. He also has outstanding skills regarding product development coordination and project activities follow-up, combined with strong communication abilities that lead contributors to achieve business objectives.
Mauro is an excellent professional, with an all-around knowledge of the Telecommunications and IT industries, enriched by a solid experience in the technical, marketing and customer service areas. I worked with Mauro during the implementation of innovative telecom services that required out-the-box thinking in order to create successful Business Cases. He also has outstanding skills regarding product development coordination and project activities follow-up, combined with strong communication abilities that lead contributors to achieve business objectives.
Reach out now and let’s craft your success story together!
Available for remote work across North America, Latin America and Europe. Canadian, Venezuelan and Italian Citizenships. Legally allowed to work in +40 countries without sponsorship.